Psychological criticism used towards the story The Strange Case of Dr Term Paper

Psychological criticism used towards the story The Strange Case of Dr. Jeckyl and Mr. Hyde - Term Paper Example In her book Routledge Critical Thinkers: Sigmund Freud, Pamela Thurschwell dwells more deeply on the conception of the human psyche, that is, Freud’s iceberg metaphor. She explains the struggle between the Id, Ego and Superego in the following manner: a. Id: Basic needs - it is all about me. Not reality based. b. Ego: Reality based or alters reality to justify his actions. c. Superego: Social programming - what is acceptable for the character - morality and conscience. (81-83) This particular piece of fiction by Stevenson is most commonly associated with the rare mental condition often referred to as â€Å"split personality† disorder, where there exist two distinct personalities within the same person. This notion is also connected to the so called â€Å"doppelganger† motif, which represents a tangible double of a living person that typically represents evil, a notion which predates Freud’s concept of the repressed, unconscious alter ego. The doppelganger represents the narrator’s attempt to project an inner evil into the outside world, which is exactly the case with Jekyll. This idea has been widely used in literature, ranging from authors and works like Oscar Wilde’s The Picture of Dorian Gray, Edgar Allan Poe’s â€Å"William Wilson,† Fyodor Dostoyevsky’s â€Å"The Double† and many others, whose protagonists find their identical nemesis in a psychological self-splitting process. This notion centers on the conception of humanity as dual in nature, even though the readers become fully aware of this in the last chapter, when the true story of Jekyll and Hyde emerges before them. Until the very end of the novella, these two characters seem nothing alike, and one can by no means make the connection between the well liked, respectable doctor Jekyll and the indescribably hideous and disfigured appearance of Hyde: â€Å"He is not easy to describe. There is something wrong with  his appearance; s omething displeasing, something downright detestable. I never saw a man I so disliked, and yet I scarce know why. He must be deformed somewhere; he gives a strong feeling of deformity, although I couldn’t specify the point. He’s an extraordinary-looking man, and yet I really can name nothing out of the way. No, sir; I can make no hand of it; I can’t describe him. And it’s not want of memory; for I declare I can see him this moment.† (Stevenson 12) When Enfield relates to Utterson how he watched Hyde trample a little girl underfoot. Utterson asks his friend to describe Hyde’s appearance, but Enfield, as the quote indicates, proves unable to formulate a clear portrait.  This lack of eloquence does not mean that he did not see him clearly. Quite the contrary, the image of Hyde is branded into his mind as he speaks, yet he fails to articulate Hyde’s ugliness and deformity. This creates the impression of Hyde as being almost intangible, m ysterious, beyond words, just as he is beyond morality and conscience. Viewed as an almost supernatural creation, he is not of this world, and correspondingly, he manages to evade the comprehensive faculties of human beings. He represents the evil

Autobiographical gender socialization Essay Example | Topics and Well Written Essays - 1250 words

Autobiographical gender socialization - Essay Example While I was a homemaker, I was stigmatised by the community and with no any forecast. As a medical student, I am regarded as a valuable woman, and my life has been full of joy. The similarity of cooking soup portrays my life has a homemaker. On the other hand, writing papers shows my life as a medical student. Introduction A gender-based examination of the relation between the need to be the ultimate writer with the urge to be the ultimate soup maker is the thesis of this paper. The information given is autobiographical. My goal is to express my changing role from a homemaker, to a doctor who is successful in the area of academics. Gender plays a crucial role by virtue of that the homemaker’s work of preparing soup is feminized in community, whereas the medical’s student work of writing papers is masculine. To start with, a literature review on the duty of a woman and the merit of female’s voice will be given (Watson 432). According to this review, a clear pictur e of my changing responsibility from that of a homemaker to a medical student will be presented. Preparing soup originates from a disciplinary system and is seen as a kind of individual –construction, whereas writing papers is a resistant system and a self-reconstruction. These two opposing life experiences assist to demonstrate how a gender point of view affects my insight of women’s importance in the community. ... First, preparing soup helped to keep my daughter’s nutritional health and give a disciplinary system in my determination to be the best mother. Second, that is from a qualitative perspective, in my society, being a perfect and outstanding wife is seen as a need for the growth of the kid admirable characteristics such as joyfulness and cheerfulness. This positive approach and hopeful mannerism can be recognized by consuming the correct nutrition soup. Third, from a quantitative point of view, the more weight my daughter realized, the more kinds of soups I had to prepare for him (Kosta 212). Therefore, the measurable results of maintaining my daughter health through the means of preparing soup could be the most useful pointer of whether I was a perfect, exceptional or even a successful homemaker in my community. Metaphorically, preparing soup showed the love and care I had for my daughter, which had gone far beyond merely providing her necessity for food. To a wide extent, carin g out this activity was an attempt to obey the rules of social expectations of a woman’s role. In addition, the capability to prepare soup was the criteria for determining whether I was the best mother. In terms of the marital perspective, preparing soup became a way of raising my bargaining power with my husband according to tradition, which showed that a well-educated man believes that the best wife has to understand how to cook and be willing to prepare soup for the family members every day. Preparing soup is regarded as a homemaker’s main significant, activity as related to other forms of house activities, which includes washing utensils, ironing clothes and sweeping the floor. This is because it may significantly influence the health of the

Company Law Essay Example | Topics and Well Written Essays - 2000 words

Company Law - Essay Example The intention of the law makers is to establish a corporate fiction which is regarded as a legal juristic person with a separate legal entity, which is distinctive from the shareholders who own it and which gives the primary benefit of limited liability to shareholders. The main aim behind is that to encourage the shareholders to offer capital and to assume more risk on investments. By designing this, not only the costs are externalised but also the risk is mitigated to third parties. Due to this limited liability criterion, investor confidence is encouraged which in turn will kindle the economic development. Thus, limited liability can be seen as the foundation of the capitalism. Further, as moral hazard comes into operation, the benefits may not be equal to the externalisation costs thereby creating economic losses to third parties. So as to promote justice and fairness, the court may disregard the assumption of limited liability infrequently and thus court will inflict personal li abilities on the shareholders for the losses suffered by third parties in dealing with the company. This doctrine is called as lifting of corporate veil and this research essay will analyse how the courts are lifting the corporate veil when fairness and justice require it. Thus, the lifting of the corporate veil is a highly litigated issue in the corporate law sector1. Lifting of Corporate Veil under Fairness and Justice Grounds Under English Companies Act, the company is a distinct legal person wholly divergent from its members, and the company is entrusted to enjoy the privileges and owe some duties, which are distinct from that of rights or duties enjoyed by its shareholders. This notion has been regarded as a veil, a curtain or a shield between the members and the company. As an iron curtain, the shield is regarded as an impassable curtain. This has been well established in the case Salomon v Salomon & Co Ltd2. In this case, â€Å"it was held by the House of Lords that the comp any had been incorporated appropriately, and it was a legal person before the law and was different from those who established it†. As there was no fraud was committed by Solomon, the House of Lords were of the opinion that the secured debentures issued to Solomon would have priority over the unsecured creditors in the case of winding up proceedings of the company. Though 100% shares were held by Solomon and his family members, the court observed that company is distinct from its shareholders3. The creditors witness an inherent peril in dealing with a company since liability of shareholders is limited. When the risks are improperly or excessively transferred to creditors by the shareholders, then the liability shield is not justified. Under this scenario, courts have the capacity to disregard the separate corporate identity. The courts balance two competing features namely offering economic and democratic justification for the limited liability characteristic so as to promote the growth of the economy and the corporations and hence, the courts will be always hesitant to lift the corporate veil. However, the society and the creditors should be safeguarded as well from any peril unleashed by the companies and the shareholders. This fairness argument compels the courts to lift the corpo

Vatican council 2 Essay Example | Topics and Well Written Essays - 500 words

Vatican council 2 - Essay Example O’Malley himself supports the third interpretation and holds that Vatican II marks a great change in the history of the Church. In O’Malley’s opinion, the Council has ushered in decrees â€Å"that marked a real departure from previous Catholic practice.† These include the license to engage in joint prayer with Protestants and attend services in Protestant churches. The Decree on Religious Liberty also put an end to the earlier  Ã¢â‚¬Å"ideal that Catholicism should be established as the official religion of every nation, even the United States.† O’Malley contends that the radical aspect of Vatican Council II is its changing emphasis on the style of the Church. This emphasis is seen in the â€Å"striking shift in language† in the documents of the Council. Departing from the abrupt, authoritarian tone of earlier Councils, Vatican Council II adopts an â€Å"invitational style† which attempts to foster dialogue, respect for conscience, freedom of speech and a spirit of participation. The new â€Å"invitational† style of Vatican II is seen in: the emphasis on partnership and collaboration in relations among church hierarchy and with the laity; the emphasis on the main pastoral ministry being service; openness to change and development; a conciliatory attitude towards all faiths; and the active participation of the entire congregation in the liturgy. O’Malley’s article attempts to support the author’s contention that the Vatican Council II ushers in transformation in the style of the Church. The five points O’Malley cites in order to support his stand are very credible as they mark a change of direction in the Church. However, O’Malley argues that even this change is grounded in the past tradition of the Church. The â€Å"partnership and collaboration† (O’Malley, 2003) which the Council recommends in the relationship of the Church hierarchy is in line with the traditional understanding of the ‘Mystery of the

Case study 1 Example | Topics and Well Written Essays - 1000 words

1 - Case Study Example Here the factor based on which the division has been made are not only the economic ones but also the knowledge of the people about the importance of healthcare in daily life. GE is one of the leading organizations in the world in the healthcare market and they consider India as a great prospect in terms of healthcare product and services. As the consumer good companies already started to gain huge profit from the bottom of the pyramid, and now, it is an opportunity for the medical technology and device manufacturers to grab that opportunity by reaching out to the segment with the low-cost products that can help them to capture the high percentage of untapped rural, semi urban market in India. Since the rural markets and under-penetrated semi urban markets continue to hold a promise, GE wants to the pioneer in capturing this market. This trend has been driven by the fact that getting help from the healthcare services and avail the opportunity of getting treated by the high technology product is a challenge in the rural and semi urban part of the country, particularly for the low socio-economic class and rural customers (Mukherjee, 2011). At present in the world most of the people dies due to cardiovascular disease. More than 80% of the patient sufferings from heart disease in the world are from the low income countries and in India only; over 2 million people are suffering from heart disease. Report suggested that by the 2015 India will be having over half of the world heart patient. The expensive EEG machine is only for the top end customers and countries, but as in India most of the heart patients are from semi urban or rural areas, low cost product to detect their disease can easily capture the market. So for GE it is a best opportunity and right time to look capitalizes on the bottom of the pyramid. As they are having the biggest R & D center in India and

MRKT Essay Example | Topics and Well Written Essays - 250 words

MRKT - Essay Example This segmentation is essential in determining the sales and the market potential for growth and development because it is through such differentiation that the firm will be able to cater for the specific customer-tailored needs and demands. Besides, the demographic variable such as age and gender are part of the factors that Denver must put into consideration while developing marketing strategy. The snacks and soft drinks targets all the customers, independent of age or gender. Psychographic factors that must be taken into consideration include behavioral and cultural variables. This entails the identification of the specific needs of the consumers then making the products with the specified taste and preferences in the mind. Denver therefore must be familiar with the dynamic and diverse needs of the customers and also mind about the competitors’ products and services. The slogan is â€Å"Quality at affordable cost†. 4) Pick one of the media you think would work and design an ad for this product. Be sure to demonstrate your positioning and slogan. If you are using a print media, use stick figures or quick drawings to illustrate what you would put in your ad. If you pick TV- create a storyboard. Radio-create the dialogue. Explain what colors you would use, label what the drawing is supposed to be. (Use the back or separate piece of paper) The main objective of this advertising is to persuade the customers to have the right information on the quality and pricing strategy adopted by the Denver in attracting and retaining its potential customers. In promoting the brand, other alternative methods of promoting the product include personal selling. Denver would delegate this duty to the sales team to popularize the snacks and soft drink products to the potential and target customers. This method is preferred as it would be essential in building strong relationship between the company and the

3-Year Marketing Plan Essay Example for Free

3-Year Marketing Plan Essay Introduction In order that we continue our company’s financial growth, we need to branch out into new product lines. A study was performed to consider our entrance into the pet supply market. We have developed a new single product for that purpose. It is a Cordless Automatic Nail Trimmer for dogs and cats. The findings of this study are in this presentation. Our numbers are conservative. The potential for success is high. We are Company G are always looking forward to find and implement new lines that will complement our Mission statement, and our bottom line. This is our next opportunity introduces Company G and the product or product line that you are writing this marketing plan about. Mission Statement â€Å"We enable consumers to improve the quality and convenience of their lives by providing innovative electronics solutions.† See more:  Masters of Satire: John Dryden and Jonathan Swift Essay Product Description and Classification The Cordless Automatic Nail Trimmer for Dogs and cats will be our first entry into the world of pets. This product uses a sensor to find the quick (the bundle of nerves and blood vessels) on a pets nail, then adjusts to a spot just below it. It trims the nail, rotates to the next nail, and repeats the process, until trimming each nail on the paw. Simply remove the paw, and continue on each paw until done. Our trimmer will avoid the pain of cutting the quick with bleeding. It will not cause discomfort for the animal associated heat build up from electric nail trimmers. This product will allow anyone from novice to professional to trim a dog or cats nails to perfection. Rather than making an appointment, going to the local pet groomer, paying $7 to $25 (before tip), or big box, a pet owner can trim their pet’s nails at home. If the owner would rather have the nails done, they can have their groomer use our tool, giving the pet owner peace of mind, knowing their pet will not suff er any pain. Consumer Product Classification Consumer Factors Planning time involved in purchase Purchase frequency Importance of convenient location Comparison of price and quality Considerable Infrequent Important Considerable Shopping Products Specialty Products Shopping Products Shopping Products Marketing Mix Factors Price Importance of seller’s image Distribution channel length Number of sales outlets Promotion Relatively high Very important Relatively short Few Personal selling and advertising by producer and seller Shopping Products Shopping Products Shopping Products Shopping Products Shopping Products Target Market The target market is between the ages of 30 and 45 with busy lives, looking to save time and money. Their incomes would be greater than $60K. This will include professionals, as well as working couples. We will target both existing dog or cat owners, as well as new entrants to pet ownership. Competitive Situation Analysis Analysis of Competition using Porter’s 5 Forces Model Competitive Rivalry Today are no direct competitors. We are entering an existing market, with a completely new technology. The closet rivalry is the electric trimmer, produced by Dremel Tools and Oster Company. These products do NOT have the features we have. They do not compare in experience. There is no threat at this time. Threat from New Entrants We have the threat from two outside entrants to create a knock off version of our automatic nail trimmer. The two companies that could attempt to enter the market are Dremel Tools and Oster Company. The threat to us is medium for a few reasons. We will patent our trimmer, which means that they will have to start with our product, and then develop modifications, to avoid patent infringement. Both companies’ current products use a different kind of technology. They are grinders and do not have any quick detection apparatus’. While Dremel Tools has been in the pet trimming market for some time, they only modified the grinder used for woodworking and other craft projects. This would be a departure from their core competency. This is the only venture by Oster Company. They a relatively new to the market, It isn’t likely that they will put more R and D dollars into a second pet product at this time. Threat from Buyers There is no threat to us from buyers. Pets must have their nails trimmed on a regular basis, or they can suffer pain and / or health issue. The owners of these pets are responsible to maintain their pets’ nails. With the addition of our safe, reliable, easy to use product added to the market, buyers have all of the options they could want. At our price point, they would not consider creating a similar product. It is an infrequent purchase for them. We will also establish a blog site to give our customers an opportunity to help us determine if they desire any additional features. Threat from Suppliers There is very little threat to us from our two suppliers. Vendor A is supplying us with the heat-sensing component to our trimmer. The device they are producing for us helps to expand their bottom end line of heat sensors. This represents a 10 percent addition to their offering. The main customers for Vendor A is the Armed forces, who buy heat sensing devices for airplanes, tanks, and vision goggles for ground troops. They do not have the infrastructure to build a product such as ours. They would not take on the capital expense to enter this type of manufacturing. They do not have any retail, on-line, distribution experience, or presence. Vendor B who supplies us with the stainless steel blades are in a similar situation. Their main customer is the medical, surgical industry. Vendor B manufacturers high end surgical blades, knives, as well as blades for men’s razor blades. Our product represents a new product in between in quality. It is not significant enough for Vendor B to start an entirely new type of product for them Threat from Substitutes In the current market, there are threats from substitutes.  People not using our product can use manual nail clippers, grinders, or pay someone else to trim their pets’ nails. The threat to us does not exist. All pet owners are currently using one of these venues today. With the quality, ease of use, time and money savings, and cruelty free aspect of our trimmer, virtually nobody will revert to these substitutes. SWOT Analysis Before we risk our profits or our brand value, we took a critical look both internally, and externally. The intent is to consider how we can leverage the positives, improve on our weaknesses and prepare for outside threats. Here are the findings. STRENGTHS *indicates core competency Financial health* Efficient manufacturing Brand Reputation* WEAKNESSES Lack of training Lack of Distribution network Never advertised pet products OPPORTUNITIES Pet ownership on steady rise Personal time on decrease Economy is increasing expendable income THREATS Possible newer technology Economic downturn Heat sensor supply issue Strengths Financial health is one of our core competencies. We have a very low debt-to-equity ratio, combined with a credit rating. This gives us the flexibility to create initial inventory and cover the typical start-up costs related to a new product line. Brand reputation, another core competency, means that we are already in the homes of many of our targeted customers. They know we produce high quality, well designed, products. Our brand is a trusted name nationally. Efficient manufacturing is another of our strengths. It allows up to produce our goods at a lower total cost compared with competitors. We run our production lines quickly, with little waste, or re-work. This helps for reliable batch production, and very few quality / defects issues in the field. Weaknesses Lack of training for our production line associates is a potential issue. Production will be slower, risks quality compliance, and will cost more per unit compared to our established lines. Lack of advertising relationships within the pet market is another weakness. We do not advertise at all aimed at pet owners. We do not understand what the costs are, compared to our other product lines. We will not be able to bundle the new lines advertising with our other lines, for a volume discount. Our sales force is not equipped to demonstrate our new product line. We will need to higher trainers, and new sales people that are specialists specific to the new line. Opportunities The economy is on an upward trend. As wages increase, so does expendable  income. This allows people to purchase pets, supplies, and services. This applies for either new or existing pets in the household. Personal time is on the decrease. Wage earners are spending more time working. Parents are spending more time driving their school-aged children to sports, music lessons, and dance classes, etc. These parents will also attend the events surrounding the activities. Taking Fido to the groomer and picking him up later is another time eater. Being able to trim nails effortlessly, in your own home, on your own schedule has a good deal of appeal. Pet ownership is on the rise. In 2013, there were 82.5 million pet owners in the United States. This number is expected to rise to 92 million by 2018. In 2013 $4.4 billion dollars were spend on grooming and boarding. In 2014 sales rose to $4.7 billion, a 7% increase. This is a growth industry. Threats Economic downturn could become a possible threat. As expendable income dwindles, pet owners could potentially purchase less expensive nail trimmers. They could also choose to go to a groomer, but do so less often as a money saver. A supply issue could threaten our ability to produce our product. A shortage of the heat sensors could become an issue. If our vendor chooses to increase the price of the sensors could become an issue as well, reducing our margin to an unacceptable level. Development of a newer technology is a threat. A competitor, on a new company could start making the next generation of automatic trimmers. Dependent on the features, or price, we could lose market share. Market Objectives Product Objective Sell 100K units by 12/31/2016. Price Objective Achieve a profit of $500K by 12/31/2016. Place Objective Have our product on the shelves of 2 national chains, and in 200 independent retail pet supply stores by 9/15/2015. Have an on-line presence by 9/1/2015. Promotion Objective Our objective is to have 250K hits on you-tube demonstration by 1/1/2016 and 100K hits on our website specific to the new product line by 6/1/2016. Marketing Strategies This section will introduce you to the particular strategies, which will assure that we achieve our objectives. You will find them well thought out and comprehensive. We took the necessary time to be confident that they are inter-related and logical, using previous tactics which have been successful here at Company G. Product Strategies Packaging – use our trusted XG logo and recognized style of packaging. Great Warranty – offering a two-year warranty, this is better than current electric trimmers in the market. This is in line with our warranty for other product lines in our assortment. Dedicated Help Line – have a 24/7 help line specific to this product line. It will give advice, answer questions, and take care of issues that arise for customers. Price Strategies Market Pricing Skimming pricing of $89.99. Good Terms – we will give 2% net 30 days pricing to our distributers. Advertising Allowances – $5 per unit sold for preapproved advertising campaigns. We will require proof of sales and give credit within 30 days of campaign end date/ Place Strategies Retail Stores – 2 National chain stores and 200 local pet stores based on their sales. Web presence – We will sell through Amazon.com, as well as on our web site. Quick shipping – We are going to use Amazon’s distribution Centers to ship to retail stores and directly to customers. This will be the most efficient use of our finished goods inventory. Promotion Strategies Personal selling – We will provide demonstrations at dog shows. Social media – We will have a You-tube presence, and a Face book presence. Discount / Donation – We will give customers a $5 discount and donate $5 to the Humane Society for the first 50K units sold. Explanation of Strategies These strategies are a combination of approaches. We are going to use our strong brand name and recognition to take advantage to the consumers’ trust.  If they compare our product to Dremel or Oster’s trimmer, they will see we give them a superior warranty. We will get our product in front of millions of potential customers at dog shows. There are dog shows of various types happening every week across the United States. The retailers that we target will get good financial terms, along with our strong brand name. Our you-tube presentation will prove to customers just how easy and safe our trimmer is. We will also appeal to the good nature of pet owners will our donation to the Humane Society. Tactics and Action Plan In order to assure our success we need to put specific tactics in place. They need a due date and responsible party, so anyone in the process can see if we are adhering to our timeline. We know whom to ask about any given tactic as well.